Formula One world champion and recent Les Mans 24 winner Fernando Alonso will be one of the first known sportspersons to move his entire digital library to the blockchain.
WENN Digital Inc and the driver have partnered up through the former’s KODAKOne Image Rights Management Platform to provide for the protection of the driver’s professional and personal images as well as his videos using the KODAKOne Platform.
The agreement between Alonso and WENN Digital will provide an opportunity to Alonso’s global fanbase to access the soon to-be-launched KODAKOne Platform – enabling them to not only upload, register and protect their own photos and videos of their favourite F1 driver, but also to be rewarded for doing so in certain instances.
“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC,” said Alonso, who recently won the 24 Hours of Le Mans race in Le Mans, France. “I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity and that the content they produce can be protected by a single platform.”
Digital’s Chief Commercial Officer Benedikt Dohnanyi explained that the partnership was an innovative one in which fans may also share their photos and digital media of the racing driver and get rewarded for it.
“As you can imagine, Fernando Alonso gets hundreds of thousands of photos and videos taken of him every year. And in the past, there has really been no way for him to keep track of where all those photos and videos ended up. But with access to KODAKOne, he’ll now have peace-of-mind knowing that all his images and videos are protected in one place. Through the partnership, Alonso’s fans will also be able to get rewarded in certain instances for sharing photos and videos from their experiences.
Let’s say someone snaps a photo of Alonso from the stands at a race. Once the KODAKOne platform is publicly available, he or she will be able to instantly copyright that photo by putting it on the platform. Furthermore, we’re collaborating with Alonso to build an ecosystem on the KODAKOne platform that will ultimately allow the fans to then use these rewards on various services, fan engagement initiatives and products within this ecosystem”.
“At its core, this deal combines two worlds that are instrumental for Alonso and other sports figures: his fans and his work. And protecting both of these worlds, while taking care of the work done by others (like photographers), is really what makes this deal so unique”, Dohnanyi added.
Dohnanyi also confirme that WENN are looking to launch the KODAKOne coin by the end of 2018 / early 2019 through a public beta programme.
He also confirmed that they are already talking with many others who are interested in the services of the platform. “We will share additional details and more exciting partnerships in the near future”. Dohnanyi concluded.