American Express Integrates Blockchain To Its Membership Rewards Program

Financial services corporation American Express (AmEx) has announced a blockchain application to its Membership Rewards program in partnership with online merchant Boxed, Associated Press reported May 23.

AmEx announced that it is integrating blockchain technology developed by Hyperledger, an open source blockchain project under the Linux Foundation, to let merchants design customized offers for AmEx cardholders in order to increase customer engagement.

AmEx has started with Boxed, allowing the company to reward its clients for purchasing specific items, but AmEx reportedly expects to make the program available to almost all their merchants in the coming months.

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