Caroline Wozniacki, 28-year-old, Danish, No 2 ranked professional tennis star has entered a partnership with Singaporean firm, Global Crypto Offering Exchange (GCOX) to found her own cryptocurrency token.
Earlier in the week, we reported that Filippino boxing legend Manny Pacquiao could launch his own cryptocurrency before the end of the year. Other celebrity personalities with plans to launch personalised cryptocurrencies include former England soccer star Michael Owen, and singer Jason Derulo, both of whom have signed with GCOX to inaugurate specialized crypto tokens.
Visibility Through Endorsements and Partnerships
Speaking to Reuters, at a signing ceremony held by GCOX, Wozniacki expressed her excitement saying:
“To be the first female athlete to have her own token is really cool…I am looking forward to expanding that before other people start getting into it.”
Wozniacki, who claimed her first Grand Slam at the Australian Open in January, comes into the finals having won the China Open this month.
GCOX anticipates the launch of the first celebrity token in what could possibly be the first quarter of 2019. Naming Pacquiao, Owen and Sheikh Khaled bin Zayed al-Nahyan, an Abhu Dhabi royalty as private investors in the company, GCOX revealed that the celebrity tokens will give buyers exclusive merchandise and interactions with their favourite celebrities. The celebrities in turn will benefit by collecting proceeds from the token sales. To purchase these tokens, prospective buyers must first acquire GCOX’s own tokens called ACM, the sale of which has only recently started.
GCOX CEO Jeffery Lin is quietly optimistic about potential sales, telling Reuters:
“We are trying to $300 – 600 million”.
GCOX Filling Some Big Boots
An excerpt from the GCOX website reads:
“The ACCLAIM token (symbol: ACM) is the base token for all Celebrity Tokens creation, trading in the inbuilt DEX, with a total of 1 billion and a minimum unit of 0.00000001. The ACCLAIM token serves as a mean of exchange for the many different Celebrity Tokens corresponding to different celebrities.”
GCOX ultimately aims to be a global leader in the popularity index and the choice popularity index for celebrities; to be the platform of choice for fans to connect and engage with their idols and celebrities; and to bring business fundamentals to the world of blockchain and create value for fans, celebrities and investors.
We recently covered a series of stories outlining the growing relationship between sports and cryptocurrencies, led principally by European soccer teams. PSG and Juventus recently became the first globally recognised football clubs to announce plans for their very own fan token. English Premier League sides Newcastle United and Cardiff City have also expressed interest in raising money through crypto markets.