The newly-promoted English Premier League football team Wolverhampton Wanderers has signed a deal with cryptocurrency exchange platform, CoinDeal, writes Business Insider.
CoinDeal, which was founded by three Poles from Wrocław, have formed a partnership with the 2017/18 Championship side recently to promoted to play in this year’s prestigious English Premier League, alongside footballing giants such as Manchester United, Tottenham Hotspurs and Liverpool.
A presentation on 4 July included a display of the new players’ shirts sporting the CoinDeal logo. and was attended by the founders, Adam Bicz (CEO), Kajetan Maciekowiak (CMO) and Filip Dzierżak (COO).
Maciekowiak said that he had always had a passion for the sport and was aware just how much impact football marketing could have on the cryptocurrency industry. He added:
“It’s an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League, and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”
The CoinDeal platform offers access to 22 cryptocurrencies including major players Bitcoin and Ethereum. The company is unusual in the industry as it has introduced a policy whereby users are able to vote on the introduction of new cryptocurrencies to the platform.
The Polish platform is registered in Cyprus due to its more crypto-friendly stance although it is owned by English company Verified Solutions.
Wolverhampton Wanderers, founded in 1877, is a brand familiar to all football followers in the UK and the CoinDeal insignia is the first sponsorship logo ever worn on a player’s shirt sleeve at the club. The Platform’s branding will also be displayed on the clubs LED boards at their home ground at Molineaux Stadium at Wilkow, as well as on the training equipment of both the first team and the reserve teams.
The owners of CoinDeal were asked to change the color of their logo to blend with Wolves’ yellow kit, which Managing Director of Wolverhampton Laurie Dalrymple said was a “huge gesture of goodwill towards the club and its fans”.